{"id":48756,"date":"2024-01-25T10:53:30","date_gmt":"2024-01-25T10:53:30","guid":{"rendered":"https:\/\/www.targetnxt.com\/?p=48756"},"modified":"2025-07-29T07:09:48","modified_gmt":"2025-07-29T07:09:48","slug":"luxury-yacht-company-sales-case-study","status":"publish","type":"post","link":"https:\/\/www.targetnxt.com\/case-study\/luxury-yacht-company-sales-case-study\/","title":{"rendered":"TargetNXT helps Luxury Yacht Company Sales with the Right Data\u00a0"},"content":{"rendered":"\r\n<p><strong>Client<\/strong> \u2013 Luxury Yachts<br \/><strong>Location<\/strong> \u2013 Miami <br \/><strong>Industry<\/strong> \u2013 Travel &amp; Leisure<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>About the Client<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>The client has a diverse fleet of luxury charter vessels built for indulgent holidays far away from the day-to-day hustles of a stressful city life. The focus is on offering customers personalized experiences ensuring every single detail is addressed and all requirements are met that define a perfect yacht holiday. \u00a0Their range of yachts suits various needs and budgets to ensure yacht holidays are affordable for a diverse range of group events and private parties.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Challenges<\/strong><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Their data was generic and outdated<\/li>\r\n\r\n\r\n\r\n<li>It lacked prospect insights that could help them personalize campaigns<\/li>\r\n\r\n\r\n\r\n<li>Campaign engagement and leads were negligible<\/li>\r\n\r\n\r\n\r\n<li>They were losing business to competitors<\/li>\r\n\r\n\r\n\r\n<li>They did not have <a href=\"https:\/\/www.targetnxt.com\/industry-mailing-lists\/high-net-worth-individuals-email-list-database\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">data of High-Net-Worth Individuals<\/a> across USA that could help them market and increase ROI with their new line of luxury fleets<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Solutions<\/strong><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>We created a custom list of High-Net-Worth Individuals across USA to assist with their personalized multichannel campaigns<\/li>\r\n\r\n\r\n\r\n<li>We cleansed and enriched their entire data repository<\/li>\r\n\r\n\r\n\r\n<li>The outdated data was eliminated and the relevant data was segmented into various clusters including:\r\n<ul class=\"wp-block-list\">\r\n<li>Geo-location<\/li>\r\n\r\n\r\n\r\n<li>Occupation<\/li>\r\n\r\n\r\n\r\n<li>Income<\/li>\r\n\r\n\r\n\r\n<li>Behavioral intent based on past travel history and a lot more<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Results<\/strong><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>The campaign engagement increased to 22%<\/li>\r\n\r\n\r\n\r\n<li>The CTR was 16%<\/li>\r\n\r\n\r\n\r\n<li>The CTOR was 11%<\/li>\r\n\r\n\r\n\r\n<li>The lead quality was nothing like what they had experienced before<\/li>\r\n\r\n\r\n\r\n<li>2 out of the 5 leads were highly interested in their luxury fleets\u00a0<\/li>\r\n\r\n\r\n\r\n<li>The social media campaigns garnered the right traction from high-propensity prospects\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Testimonial<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>\u201cWe were losing out to the competition big time and looking to reconsider our pricing but this meant taking a hit on any form of profits. This was when we explored <strong><a href=\"https:\/\/www.targetnxt.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">TargetNXT<\/a><\/strong> which was referred to us by our vendors. Their custom list of high-net-worth prospects has helped us connect with the right audience. We are excited about this engagement and are looking forward to a lot more custom campaigns with TargetNXT.\u201d<\/p>\r\n\r\n\r\n\r\n<p><strong>Luke Davis,<\/strong><br \/><em>Chief Marketing Officer<\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Client \u2013 Luxury YachtsLocation \u2013 Miami Industry \u2013 Travel &amp; Leisure About the Client The client has a diverse fleet [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[20],"tags":[],"class_list":["post-48756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"_links":{"self":[{"href":"https:\/\/www.targetnxt.com\/wp-json\/wp\/v2\/posts\/48756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.targetnxt.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.targetnxt.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.targetnxt.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.targetnxt.com\/wp-json\/wp\/v2\/comments?post=48756"}],"version-history":[{"count":0,"href":"https:\/\/www.targetnxt.com\/wp-json\/wp\/v2\/posts\/48756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.targetnxt.com\/wp-json\/wp\/v2\/media\/694"}],"wp:attachment":[{"href":"https:\/\/www.targetnxt.com\/wp-json\/wp\/v2\/media?parent=48756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.targetnxt.com\/wp-json\/wp\/v2\/categories?post=48756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.targetnxt.com\/wp-json\/wp\/v2\/tags?post=48756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}