{"id":73379,"date":"2025-07-30T11:12:39","date_gmt":"2025-07-30T11:12:39","guid":{"rendered":"https:\/\/www.targetnxt.com\/?page_id=73379"},"modified":"2025-10-24T12:00:17","modified_gmt":"2025-10-24T12:00:17","slug":"glossary","status":"publish","type":"page","link":"https:\/\/www.targetnxt.com\/glossary\/","title":{"rendered":"Glossary"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"73379\" class=\"elementor elementor-73379\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-747ef327 e-flex e-con-boxed e-con e-parent\" data-id=\"747ef327\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8114b e-con-full e-flex e-con e-child\" data-id=\"a8114b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-185bd6b8 elementor-position-left text elementor-mobile-position-left elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"185bd6b8\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-bookmark\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 512V48C0 21.49 21.49 0 48 0h288c26.51 0 48 21.49 48 48v464L192 400 0 512z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tGlossary\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dee36f6 elementor-widget elementor-widget-heading\" data-id=\"2dee36f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Email Marketing Glossary\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1945c8f4 e-con-full e-flex e-con e-child\" data-id=\"1945c8f4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26341406 elementor-widget elementor-widget-image\" data-id=\"26341406\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/www.targetnxt.com\/wp-content\/uploads\/2025\/07\/blogs-image.png\" class=\"attachment-full size-full wp-image-73351\" alt=\"\" srcset=\"https:\/\/www.targetnxt.com\/wp-content\/uploads\/2025\/07\/blogs-image.png 256w, https:\/\/www.targetnxt.com\/wp-content\/uploads\/2025\/07\/blogs-image-150x150.png 150w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1aff29 e-flex e-con-boxed e-con e-parent\" data-id=\"1aff29\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7458f50e e-con-full e-flex e-con e-child\" data-id=\"7458f50e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6ae05885 e-con-full e-flex e-con e-child\" data-id=\"6ae05885\" data-element_type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:100,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t<div class=\"elementor-element elementor-element-54083ba5 e-con-full e-flex e-con e-child\" data-id=\"54083ba5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8da0bb0 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"8da0bb0\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h3 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__8da0bb0\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__8da0bb0\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__8da0bb0\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ad9b35 e-con-full e-flex e-con e-child\" data-id=\"4ad9b35\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2a7fc4e e-con-full e-flex e-con e-child\" data-id=\"2a7fc4e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ff4d353 e-con-full e-flex e-con e-child\" data-id=\"ff4d353\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0bc0bdb e-con-full e-flex e-con e-child\" data-id=\"0bc0bdb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86d100e elementor-posts--align-left elementor-grid-tablet-1 elementor-grid-2 elementor-posts--thumbnail-none elementor-grid-mobile-1 elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"86d100e\" data-element_type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:21,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;1&quot;,&quot;cards_columns&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-62962 post type-post status-publish format-standard has-post-thumbnail hentry category-glossary\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-can-spam-act\/\">\n\t\t\t\tWhat is CAN-SPAM Act?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Overview The CAN-SPAM Act is a law passed in the United States in 2003 concerning commercial email. This act has rules governing unsolicited emails in the hope of protecting consumers from deception and invasive marketing. For businesses that are engaged in electronic mailing, compliance with the CAN-SPAM Act is important<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-can-spam-act\/\" aria-label=\"Read more about What is CAN-SPAM Act?\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-62950 post type-post status-publish format-standard has-post-thumbnail hentry category-glossary\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-deliverability-in-email-marketing\/\">\n\t\t\t\tWhat is Deliverability in Email Marketing?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Why It Matters More Than You Think You\u2019ve probably come across the term deliverability while navigating the world of email marketing. Maybe it popped up in a conversation with a colleague, or perhaps you saw it mentioned in a guide to improving your email campaigns. But here\u2019s the thing: you<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-deliverability-in-email-marketing\/\" aria-label=\"Read more about What is Deliverability in Email Marketing?\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-62787 post type-post status-publish format-standard has-post-thumbnail hentry category-glossary\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-an-email-suppression-list\/\">\n\t\t\t\tWhat is an Email Suppression List?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>If you\u2019ve ever dived into the world of email marketing, you know it\u2019s a double-edged sword. On one side, there\u2019s the potential for reaching hundreds, even thousands, of potential clients with just a click. On the other side, there are regulations, bounce rates, and, let\u2019s not forget, the dreaded spam\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-an-email-suppression-list\/\" aria-label=\"Read more about What is an Email Suppression List?\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-62794 post type-post status-publish format-standard has-post-thumbnail hentry category-glossary\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-a-hard-bounce-in-email-marketing\/\">\n\t\t\t\tWhat is a Hard Bounce in Email Marketing?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In the world of email marketing, where every click counts and every message matters, one term stands out like a neon sign on a dark street: Hard Bounce. If you just entered the pool of email marketing, then understanding this concept is important to having a healthy sender reputation and\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-a-hard-bounce-in-email-marketing\/\" aria-label=\"Read more about What is a Hard Bounce in Email Marketing?\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-62613 post type-post status-publish format-standard has-post-thumbnail hentry category-glossary\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-an-acceptable-bounce-rate-for-emails\/\">\n\t\t\t\tWhat is an Acceptable Bounce Rate for Emails?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In B2B email marketing, understanding bounce rates is the key. But what do you mean by &#8220;acceptable&#8221; bounce rate and why should you care? So, let&#8217;s get into all the intricacies of a bounce rate, how they impact your email campaigns, and maintaining a healthy bounce rate to keep your\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-an-acceptable-bounce-rate-for-emails\/\" aria-label=\"Read more about What is an Acceptable Bounce Rate for Emails?\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-62573 post type-post status-publish format-standard has-post-thumbnail hentry category-glossary\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-lead-nurturing-in-email-marketing\/\">\n\t\t\t\tWhat is Lead Nurturing in Email Marketing?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Lead Nurturing considers the complete comprehension of the needs, interests, preferences, and behaviors of the target audience. It is defined as grooming your potential prospects who have shown interest in your product and converting them into your real buyers for the long term.<\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-lead-nurturing-in-email-marketing\/\" aria-label=\"Read more about What is Lead Nurturing in Email Marketing?\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-62610 post type-post status-publish format-standard has-post-thumbnail hentry category-glossary\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-an-email-open-rate\/\">\n\t\t\t\tWhat is an Email Open Rate?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The key to measuring the performance of your campaign is in understanding metrics within email marketing. One of the most defining metrics you will run into is the email open rate. Simple yet powerful, this parameter can be very informative about how engaged your audience is, the effectiveness of your\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-an-email-open-rate\/\" aria-label=\"Read more about What is an Email Open Rate?\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-62654 post type-post status-publish format-standard has-post-thumbnail hentry category-glossary\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-call-to-action-in-email-marketing\/\">\n\t\t\t\tWhat is Call-to-Action in Email Marketing?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Inside the great digital marketing space, there still sits the small yet significant hero: email. Just throwing an email isn&#8217;t good enough. A message alone would not be effective enough if left to die inside that cyberspace. You need to guide your readers to take action, and that\u2019s where the\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-call-to-action-in-email-marketing\/\" aria-label=\"Read more about What is Call-to-Action in Email Marketing?\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-62686 post type-post status-publish format-standard has-post-thumbnail hentry category-glossary\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-conversion-rate-in-email-marketing\/\">\n\t\t\t\tWhat is Conversion Rate in Email Marketing?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Brief Overview Conversion rate in email marketing refers to the number of recipients who opened your emails and clicked on it to make an action mentioned in the email such as filling out a survey form, making a purchase, registering for a seminar or event, downloading an ebook, etc. In<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-conversion-rate-in-email-marketing\/\" aria-label=\"Read more about What is Conversion Rate in Email Marketing?\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-62577 post type-post status-publish format-standard has-post-thumbnail hentry category-glossary\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-the-us-law-for-email-marketing\/\">\n\t\t\t\tWhat is the US law for Email Marketing?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Email marketing is an effective tool for B2B businesses, providing a direct line of communication to potential prospects and clients. Therefore, gauging the legal arena can be daunting. Consequently, it\u2019s crucial to know the laws governing email marketing in the U.S., including the CAN-SPAM Act, GDPR, HIPAA, CCPA, etc. <\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-the-us-law-for-email-marketing\/\" aria-label=\"Read more about What is the US law for Email Marketing?\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-62575 post type-post status-publish format-standard has-post-thumbnail hentry category-glossary\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-a-high-email-bounce-rate\/\">\n\t\t\t\tWhat is a High Email Bounce Rate?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>If you send an email campaign, one of the last things you might want to see is a high bounce rate. But what does it mean and why should you care? Let&#8217;s break it down in a way that is easy to understand and actionable. Understanding Bounce Rates First, to<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-a-high-email-bounce-rate\/\" aria-label=\"Read more about What is a High Email Bounce Rate?\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-62606 post type-post status-publish format-standard has-post-thumbnail hentry category-glossary\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-permission-based-email-marketing\/\">\n\t\t\t\tWhat is Permission-Based Email Marketing?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Permission-based email marketing, also known as opt-in email marketing, refers to marketing to those email addresses that are provided to you on recipient consent. Additionally, the title permission-based email marketing is self-explanatory- take permission from the recipient and then start your email marketing. <\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-permission-based-email-marketing\/\" aria-label=\"Read more about What is Permission-Based Email Marketing?\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-60808 post type-post status-publish format-standard has-post-thumbnail hentry category-glossary\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-the-bounce-rate-in-email-marketing\/\">\n\t\t\t\tWhat is the Bounce Rate in Email Marketing?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Understanding Bounce Rate In the context of email marketing, bounce rate is one of the essential parameters that measures how many emails cannot reach customers&#8217; inboxes successfully. Thus, it forms part of the significant factors that describe the healthiness of an email marketing campaign. The next point is that the<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-the-bounce-rate-in-email-marketing\/\" aria-label=\"Read more about What is the Bounce Rate in Email Marketing?\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-62359 post type-post status-publish format-standard has-post-thumbnail hentry category-glossary\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-gdpr-compliance\/\">\n\t\t\t\tWhat is GDPR Compliance?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Overview GDPR compliance means following the General Data Protection Regulation as a legal regime of data protection in the European Union starting from May 2018. It lays down the routines for the obtaining, management, processing, and disclosure of personal data of EU citizens. These principles include data protection responsibilities as<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-gdpr-compliance\/\" aria-label=\"Read more about What is GDPR Compliance?\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-62438 post type-post status-publish format-standard has-post-thumbnail hentry category-glossary\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-data-vendor\/\">\n\t\t\t\tWhat is Data Vendor?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Understanding Data Vendor A Data Vendor is any company, organization, or business that supplies data for your business purpose based on your requirements. In a detailed way, it means they collect data from various legitimate sources and form a full-fledged database. The data vendor ensures you get a database that<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-data-vendor\/\" aria-label=\"Read more about What is Data Vendor?\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-62288 post type-post status-publish format-standard has-post-thumbnail hentry category-glossary\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-ab-testing-in-email-marketing\/\">\n\t\t\t\tWhat is A\/B Testing in Email Marketing? Expert Insights for 2025\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Understanding A\/B Testing A\/B testing, also known as split testing, is a great strategy in email marketing where two versions of an email are sent to separate groups of people to identify which one of them performs better. This technique includes the formation of two different versions of an email.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-ab-testing-in-email-marketing\/\" aria-label=\"Read more about What is A\/B Testing in Email Marketing? Expert Insights for 2025\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-62190 post type-post status-publish format-standard has-post-thumbnail hentry category-glossary\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-email-list-hygiene\/\">\n\t\t\t\tWhat is Email List Hygiene?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Email List Hygiene refers to keeping inactive prospects away from the list and making a clean list full of active prospects.<\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-email-list-hygiene\/\" aria-label=\"Read more about What is Email List Hygiene?\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-62181 post type-post status-publish format-standard has-post-thumbnail hentry category-glossary\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-an-email-service-provider\/\">\n\t\t\t\tWhat is an Email Service Provider?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The ESP remains one of the most influential players in contemporary digital communication, primarily in marketing and business relationships. This glossary explains the concept of ESPs, their functions, benefits, and key terms associated with them.<\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-an-email-service-provider\/\" aria-label=\"Read more about What is an Email Service Provider?\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-62176 post type-post status-publish format-standard has-post-thumbnail hentry category-glossary\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-ctr-in-email-marketing\/\">\n\t\t\t\tWhat is CTR in Email Marketing?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Click-through rate is one of the most critical parameters in email marketing, which answers the question of how a particular campaign has performed.<\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-ctr-in-email-marketing\/\" aria-label=\"Read more about What is CTR in Email Marketing?\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-61880 post type-post status-publish format-standard has-post-thumbnail hentry category-glossary\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-email-list-segmentation\/\">\n\t\t\t\tWhat is Email List Segmentation?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Email List Segmentation is the categorization\/classification\/grouping\/segmentation of the target audience pool into granular groups based on demographics, behavior, interest, location, level of interest, etc.<\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-email-list-segmentation\/\" aria-label=\"Read more about What is Email List Segmentation?\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-61024 post type-post status-publish format-standard has-post-thumbnail hentry category-glossary\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-personalization-in-email-marketing\/\">\n\t\t\t\tWhat is Personalization in Email Marketing?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Personalization in email marketing can be defined as sending emails to your potential prospects depending on their choices, preferences, expectations, etc. In the same regard, it expands your customer base by keeping the heads, nurturing, and growing them.<\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-personalization-in-email-marketing\/\" aria-label=\"Read more about What is Personalization in Email Marketing?\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-60487 post type-post status-publish format-standard has-post-thumbnail hentry category-glossary\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-an-email-list\/\">\n\t\t\t\tWhat is an Email List and How Does it Work?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>An email list is a compilation of contact details of numerous businesses, key decision-makers, professionals, etc., involved in different sectors. This can enhance your marketing strategies to a level that fosters multi-channel marketing.<\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-an-email-list\/\" aria-label=\"Read more about What is an Email List and How Does it Work?\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-60511 post type-post status-publish format-standard has-post-thumbnail hentry category-glossary\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-email-list-building\/\">\n\t\t\t\tWhat is Email List Building?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Email list building is the process of extracting contact information like names, contact numbers, email addresses, geographic locations, etc of potential or prospective customers to build a pool of targeted audience for marketing purposes. <\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-email-list-building\/\" aria-label=\"Read more about What is Email List Building?\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-60534 post type-post status-publish format-standard has-post-thumbnail hentry category-glossary\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-email-list-management\/\">\n\t\t\t\tWhat is Email List Management?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Email List Management is the process that involves organizing, maintaining, retaining, adding, and growing subscribers in the list for effective B2B sales or marketing.<\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-email-list-management\/\" aria-label=\"Read more about What is Email List Management?\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-60467 post type-post status-publish format-standard has-post-thumbnail hentry category-glossary\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-an-opt-in-email-list\/\">\n\t\t\t\tWhat is an Opt-in Email List?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>An opt-in email list consists of contact details whereby subscribers willingly want to receive messages from your business. They have given their details by subscribing to a newsletter or checking the consent box.<\/p>\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.targetnxt.com\/glossary\/what-is-an-opt-in-email-list\/\" aria-label=\"Read more about What is an Opt-in Email List?\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Glossary Email Marketing Glossary Table of Contents<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-73379","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.targetnxt.com\/wp-json\/wp\/v2\/pages\/73379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.targetnxt.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.targetnxt.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.targetnxt.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.targetnxt.com\/wp-json\/wp\/v2\/comments?post=73379"}],"version-history":[{"count":0,"href":"https:\/\/www.targetnxt.com\/wp-json\/wp\/v2\/pages\/73379\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.targetnxt.com\/wp-json\/wp\/v2\/media?parent=73379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}