{"id":84884,"date":"2025-11-19T09:48:50","date_gmt":"2025-11-19T09:48:50","guid":{"rendered":"https:\/\/www.targetnxt.com\/?page_id=84884"},"modified":"2025-11-19T10:00:24","modified_gmt":"2025-11-19T10:00:24","slug":"misleading-claims","status":"publish","type":"page","link":"https:\/\/www.targetnxt.com\/misleading-claims\/","title":{"rendered":"Misleading Claims"},"content":{"rendered":"\t\t
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Misleading Claims<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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What is the California Consumer Privacy Act (CCPA)?<\/h2>

The purpose of this act is to provide the consumers of California enhanced privacy rights and consumer protection, this bill was drafted and brought into existence on June 28, 2018.<\/p>

The California Consumer Privacy Act (CCPA) has the following objectives:<\/h3>
  • The residents are obliged to know what personal data is being collected.<\/li>
  • The consumers from California, have the right to know if their data is being sold or disclosed, if both, then to whom?<\/li>
  • They have the right to access their personal data.<\/li>
  • California citizens should be allowed to exercise their privacy rights.<\/li>
  • The consumers of California have the right to opt out of the sale of their personal information.<\/li>
  • Consumers have the right to delete the personal information that has been collected from them.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    What is considered personal information according to CCPA?<\/h2>

    Under the CCPA act personal information can be defined as the information that indirectly or directly identifies\/describes\/relates to a particular resident in the California state.<\/p>

    The following are the types of personal information according to CCPA:<\/h3>
    • Postal address, drivers\u2019 license number, passport number, real name, social security number, and any other information that works as a personal identifier.<\/li>
    • Information such as search history, browsing history, interaction with advertisements, websites, and web applications shall also be considered as personal information.<\/li>
    • Fingerprints, geolocation data, and inference from other personal data that can be used to create a profile.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      To which businesses is CCPA applicable?<\/h2>

      CCPA act applies to:<\/strong><\/p>

      • The whomsoever that do business in California state<\/li>
      • whose annual gross revenue exceeds $25 million.<\/li>
      • Who collects the information of more than 50,000 individuals, households, or devices.<\/li>
      • Who derives 50% or more of their annual revenue by dealing in the personal information of the consumers.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        What are the measures adopted by TargetNXT for complying with CCPA?<\/h2>
        • The data inventory is updated regularly.<\/li>
        • Necessary tools are employed for proper authentication and documentation.<\/li>
        • We do not indulge in the collection of personal information, only the information related to the profession is collected from trusted sources.<\/li>
        • The privacy policy has been updated according to the CCPA.<\/li>
        • The processing of privacy policies, time-to-time monitoring, and request handling is taken care of by trained professionals.<\/li>
        • Educating clients regarding the CCPA act.<\/li>
        • We allow the data subjects to OPT-OUT based on their will.<\/li>
        • We have extensively improved the security of your database to fight against data breaches.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

          Misleading Claims What is the California Consumer Privacy Act (CCPA)? The purpose of this act is to provide the consumers […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-84884","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.targetnxt.com\/wp-json\/wp\/v2\/pages\/84884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.targetnxt.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.targetnxt.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.targetnxt.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.targetnxt.com\/wp-json\/wp\/v2\/comments?post=84884"}],"version-history":[{"count":0,"href":"https:\/\/www.targetnxt.com\/wp-json\/wp\/v2\/pages\/84884\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.targetnxt.com\/wp-json\/wp\/v2\/media?parent=84884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}